“The important thing is not your process.
The important thing is your process for improving your process.”
-Henrik Kniberg.
EXPERIENCE
Company & Position History
Skills
Project & Product Management
Tools
Jira (Project and Service Desk)
Trello
Smartsheets
Teamwork
Confluence
Frameworks
280 Group Optimal Product Process
Pragmatic Framework
Agile
Scrum
Kanban
Lean
Six Sigma
GTM launches
Research
Focus groups
Interviews
Surveys
Experiments
Report writing
Sourcing and verifying
Marketing
Digital Marketing
Google Ads
Facebook Ads
Microsoft Ads
Pinterest Ads
SEO
Media Buying & Planning
Social Media Strategy
Marketing Automation (Pardot, Marketo)
Analysis
Google Analytics & Datastudio
Moz
Salesforce
Tableau
Excel
Design
Adobe Photoshop, Illustrator, Premiere
Leadership & Communication
Leadership
High Performing Teams
Emotional Intelligence
JEDI
Coaching
Conflict Resolution
Financial
Forecasting strategy
Marketing budget strategy & management
Fundraising campaigns
Communication
Remote teams
YouTube Studio
Slack
Plectica
Mural
Miro
Sales
Channel Dev & Account Management
Nonprofit partnerships
Retail
Ecommerce
B2B
B2C
Enterprise sales
SMB sales
Prospecting
Customer service
Customer journey mapping
Service blueprints
Techniques
Jobs to be Done
SPIN Selling
CRM
Salesforce
Zoho
Geopointe
Recommendations
Kristina has always been one of the most productive people that I have ever worked with. Through analysis of the data which we collect, Kristina is able to leverage that knowledge to create narratives in our strategies which enhance our brand image and drive increasing revenue.
– Russ Eisenberg, VP of Sales
Kristina is so multi-talented it seems almost unreal. On top of all of it, she is also the best project manager I have ever worked with in my entire career. Of course, she goes beyond project management. She also provides coaching and mentorship across departments. She is equally adept at working with software developers, creative directors, engineers, architects, interns, and board members.
– Marielle Breneman, Digital Marketing Contractor
Media
Systems Simplified Podcast ↗
On this episode of the Systems Simplified podcast, Adi Klevit talks with Vice President of Product Marketing at Indow, Kristina Damschen Spina. Kristina discusses what makes Indow stand out from the competition, how documenting systems has improved the company’s internal growth, and her tips for succeeding during difficult times.
Window Replacement Debate: 3 Things to Know & 3 Actionable Ideas ↗
If you shutter at the sight of vinyl windows in historic homes, read negative press about historic boards refusing replacement projects, or get frustrated with dead-end dialogues about window preservation, this session is for you. Kristina will review three essential items about the window replacement debate and three actionable ideas on how to approach the subject in a new way. This is based on nearly 10 years of field research but needs your voice too. Come ready to contribute to the discussion and think from the community’s point of view.
Smarter Building Materials Podcast ↗
How One Manufacturer Is Increasing Sales With Lean & Agile Marketing. In this episode, Zach talks to Kristina Damschen Spina, VP of Marketing at Indow, about how her marketing team has been built around data and efficiency to create autonomy and achieve their KPIs.
Making Zines for Community Collaboration
A zine (pronounced zeen) is a small DIY self-published work of original or appropriated texts and images, often produced via photocopier. The format—unencumbered by rules relating to form, function, or purpose—allows makers to share stories about anything. As preservationists work to expand the narrative on saving old places, make preservation inclusive, and reach new audiences, zines are one strategy you should add to your toolkit.
Agile Techniques for Deconstructing & Solving Team Problems ↗
A hands-on workshop facilitated by Kristina Damschen Spina at Indow®. This one-of-a-kind workshop will employ a High Intensity Interval Training (HIIT) model (traditionally used in fitness) to solve marketing and team problems.
Support Emerging Professionals Panel ↗
A conversation on how to foster the next generation of cultural resource workers and how being supported by these programs shaped their careers.